Before writing a grant proposal, you must understand the basics of grant funding. In this article, we discuss the different types of grants, how to find grants that fit your organization’s needs, nine essential components of a good grant proposal, and provide you with templates, samples and tips to help you get started.
Grants are very appealing because they can provide your nonprofit with the opportunity to make a significant impact on communities that you would otherwise be unable to fund.
We know that writing a fundraising proposal can feel daunting and stressful. But before diving into writing nonprofit grant proposals, it’s important to ask yourself if applying for grants is the right decision to fund your nonprofit, amongst many other funding sources at your disposal.
In this article, we provide you with step-by-step instructions on how to write a winning grant proposal. We’ll also explore the basics of grants and highlight the different types of grants out there.
A grant is a way the government or organizations fund your ideas and projects to provide services and stimulate the economy. Grants support critical recovery initiatives, innovative research, and many other programs listed in the Annual Publication of Assistance Listings (APAL).
Grants are typically awarded to nonprofit organizations for a distinct program or purpose. Grantmakers generally focus their “giving” on:
A grant proposal is a request that a funder join the nonprofit as a partner to achieve specific results. It is an appeal for money (a grant) that is sent to either a profit or non-profit grant-awarding organization.
Every year, many corporations, organizations, and government agencies dispense billions of dollars in grants to companies for addressing issues these organizations are interested in. At its best, a grant proposal must be a persuasive and well-supported argument for change.
Grants can provide different types of support for your organization.
For example:
Pro tip: Grant-based funding isn’t sustainable alone. It has to be part of a diversified fundraising plan. Many fundraising experts recommend that no more than 20% of your funding comes from grants. Any more than that and you risk sinking your organization if a key grant falls through.
Grants are not the answer to securing funds quickly or in a pinch. However, they are a great solution for nonprofits raising funds to carry out carefully planned programs.
Read more about where to find grants for your nonprofit here.
If you need some samples of winning grant proposals, check out Grantspace.
While there’s indeed a lot of money available to nonprofits out there, over 50 billion dollars to be precise, this money isn’t just sitting there waiting for you to ask for it. You’ll need to put the work in, and the requirements can be demanding.
There are grants out there for all types and sizes of nonprofits. In addition to that, while many grants are project-specific, there are plenty of grants that are unrestricted and can fund some of your operating costs or capital campaigns as well.
While there’s a lot to learn about writing excellent, winning grant proposals, it’s also not magic. Once you know the basics, developing a winning nonprofit grant proposal is quite logical.
First, create a diversified fundraising plan – where grants are only one of the funding sources. Consider whether applying for a grant is the best way to fund the desired project/campaign.
Commit yourself to applying for a grant only if you match all the foundation’s qualifications and are willing to research and write tailored applications for each foundation. Only for the kinds of funding you already identified you are pursuing in your fundraising plan. This will save everyone time and energy.
Additionally, ensure you have the resources and time to research foundations and grant-writing opportunities for your organization. Ask yourself if your organization can accomplish what is asked.
Furthermore, find a qualified writer with experience writing grants, or invest in grant writing training for an existing staff member.
Pro tip: Create a grant calendar that includes all the important dates and deadlines for grants you wish to apply for in the next year or two.
If you want to have any chance at all at getting your grant application approved, you can’t write one generic application and send off duplicates to different foundations. This makes it appear to a reviewer that your application is an afterthought, and that’s not a good thing.
The most essential guideline of them all: you need to tailor your application to whichever organization you’re submitting it to.
To do that, you’ll need to do some intense research. Carefully examine the call for proposals and the organization’s website. This can help you draw connections that may then aid you in preparing your application.
Grantmakers are usually looking for a specific cause or subject to fund, so always make sure to thoroughly read what the grantmaker is interested in understanding. Ensure that it’s relevant to your organization’s mission before applying.
Pro tip: Never compromise your mission or beliefs to get any kind of funding.
If you’re wondering how to write a winning grant proposal, know this: data is what wins grants.
Even if you hire the most experienced grant writer, messy data throughout the organization will prevent grant writing from ever getting started. If you don’t collect relevant data, manage and update it, there’s not much that can be done.
A warm story might get someone to give you $20 out of their pocket. But a foundation with $50,000 grants can’t give based on heart-warming stories alone.
Successful grant applications focus on the impact. The best grant proposals distill in clear and plain language the need the grant will address and the unique approach that the organization’s proposed initiative takes to do so.
Pro tip: Search the Internet for previously funded grant applications posted online by organizations that received grant awards. Study a mixture of grant applications funded by the federal government, foundations, and corporations.
When we’ve been reading, speaking, living, and breathing our nonprofit – we can become a bit blind to the language we’re using.
Assume that the funder isn’t familiar at all with the work that you do. Write as if the funder will be hearing about your nonprofit for the first time.
Avoid jargon and abbreviations. If you’re struggling to take a step back, it can be helpful to ask someone less familiar with the work that you do to take a look and give you their feedback (e.g. a friend or a willing acquaintance).
Funders will lose interest if your application is too difficult to understand or takes too much of their time.
No one should be trying to figure out what you’re trying to say or what you’re asking for the money for. Be clear and straightforward in your request.
Before sending over a full grant proposal, you’d typically first send a letter of inquiry. Many trusts and foundations require a letter of inquiry or request for an application before submitting your application.
The letter of inquiry serves as an introduction to your project and a way to gauge interest from the funding committee. If they want additional information, they will respond with a request for a more in-depth proposal.
The letter should be no longer than two pages.
In the letter of inquiry, be as specific as possible. Add examples in a concise, succinct manner. Keep language simple and avoid ambiguous or general generic statements.
Following the letter of inquiry, if you’re invited to send a more in-depth proposal, you’d typically send a 7-10-page document providing more information about your organization, the project, the needs, and the outcomes. This proposal typically includes a cover letter and appendices, as well.
Note that some grant foundations prefer a concise proposal of about 3-5 pages instead of this typical longer proposal. This one is sometimes referred to as a letter of proposal.
Note that different foundations and grantmakers might require a different format. Always carefully read the call for proposals before embarking on the writing process.
Let’s look at the different stages involved in writing a grant proposal:
Provide a short overview of the entire proposal. Include the funds you’re requesting through the grant, as well as the resources that others will contribute.
Describe your nonprofit organization and make a case for your credibility. Explain why you can be trusted to steward the funds responsibly. Also, share your organization’s history, your success record, and why you’re the right fit for the project.
Establish the need for your project. Demonstrate who will benefit and how they will benefit. State the consequences of not funding the project and the needs not being addressed. This should be a factual, well-documented description of the situation. Share about what concerns you and why it matters.
Pro tip: Incorporate a case study of a real beneficiary your organization has served. Show a real need for a real person (of course – change the name for confidentiality reasons). Explain your time frame, and why securing funding is critical now.
What are the desired outcomes? Define the goals and state how you will measure whether you’ve achieved them. Lay down the specific, measurable outcomes you expect your project activities to produce. Objectives should be consistent with your statement of need.
How are you going to execute the project? Describe how you will achieve the objectives. What will be your key activities? Provide thorough details about them. Who will do what? When and how will they do it?
You also need to explain how your organization is preparing for the project. For example, do you have adequate, trained staff and a supportive board and community? Connect this to the time frame – how will you execute your program plan in time?
Describe how you’ll evaluate that the objectives have been reached. How will you track and measure whether activities are rolling out as planned? How will you know you’re succeeding and what will tell you that?
Provide a thorough and realistic budget. You must try to include details of expenses as well as other sources of anticipated revenue. For instance, such as by the applicant organization or the resources that other partners will contribute.
Talk about the long-term. Does your project need continuous funds or is it a one-time undertaking? How will you continue to produce impact beyond the period of grant funding?
Note: Some funders may require that you attach specific documents to your proposals, such as your organization’s 501(c)(3) letter from the Internal Revenue Service, a list of your board directors and their affiliations, your current operating budget, or letters from partner organizations.
Your Grant Proposal Cover Letter Must Include:
Find the cover letter format here.
A sample cover letter and sample of grant writing can be found here.
Looking for a sample of grant writing? Take inspiration from some of the most successful grant proposals:
Here’s a podcast for you on growing your grant potential that you may find helpful:
Knowing how to write a fundraising proposal is just the first step. It’s important to have an existing relationship with the grant-giving organization to improve the likelihood of acceptance. Like all fundraising, no might mean “no for now,” and much of it boils down to relationships.
You may not be able to control everything that influences the decisions of grant-givers. However, you can increase your chances of approval by clearly communicating your organization’s mission and credibility, stating the need for the project and how you’ll be meeting that need, and your passion for what you are trying to accomplish.
Check out the rest of our Nonprofit Blog for more resources and tips. Sign up for our monthly newsletter to receive a handpicked list of articles and resources sent directly to your inbox!
Check that you meet all the foundation’s requirements and create unique proposals when submitting to different organizations. Use data to showcase your impact, be clear about the need the grant will address, and explain your approach to achieve the intended outcome.
Introduce your organization and what you do, and mention the amount of money you require and what it will be used for. Include any enclosures and attachments at the bottom of your letter.
Raviraj heads the sales and marketing team at Donorbox. His growth-hacking abilities have helped Donorbox boost fundraising efforts for thousands of nonprofit organizations.
Subscribe to our e-newsletter to receive the latest blogs, news, and more in your inbox.
Raj
