Considering Constant Contact as an email marketing tool for your nonprofit? Keep reading as we share more about the platform, along with some other email marketing options to help guide your decision.
Did you know that 86% of nonprofits use email marketing to help move their missions forward? Constant Contact is a popular email marketing tool used by nonprofits like yours to help build relationships with donors and maximize campaign outreach.
In this blog, we’ll take a look at Constant Contact’s features, outline its pricing for nonprofits, and highlight other marketing alternatives worth considering.
Constant Contact is a cloud-based email and digital marketing platform designed specifically for small- to medium-sized organizations. Since its founding in 1995, it has become a well-known tool for its email marketing, social media management, and SMS marketing capabilities.
According to data from Enlyft, nearly 7,000 companies using Constant Contact fall within the Nonprofit Organization Management category – a clear indication of how popular the platform has become among nonprofits.
Constant Contact provides nonprofits like yours with powerful email marketing capabilities to help nurture relationships with donors and boost the success of your fundraising campaigns.
Create brand-aligned, mobile-responsive email templates using the drag-and-drop editor. Content can be easily adapted and shared on social media.
The platform also offers automated workflow capabilities that allow you to save time when scheduling emails.
Other features of Constant Contact for nonprofits include:
While Constant Contact offers attractive marketing tools, it lacks fundraising features to generate support for your cause. This means your nonprofit will need to work with more than one platform to meet your fundraising and outreach goals.
Did you know? You can connect Constant Contact to your Donorbox account through Zapier integrations, allowing you to streamline your workflows and amplify your donor outreach efforts – all while using Donorbox’s powerful fundraising features!
Constant Contact offers discounted pricing for nonprofits. Save 20% on Standard pricing when you pay for six months upfront. A 30% discount is applied when prepaying for 12 months.
The tool has three pricing plans available based on an organization’s unique needs and budget. Pricing is dependent on the number of contacts your organization has.
Let’s look at the pricing of their three plans based on 0-500 contacts:
Important to note: If you’d like to take advantage of Constant Contact’s special nonprofit pricing, contact their team to confirm the correct discount before purchasing a prepay plan.
Constant Contact also offers a 14-day free trial. Sign up here.
Donorbox Email Marketing, now in beta, is a mass communications platform designed to help you send targeted and highly attractive email campaigns.
Here are some of the benefits:
Directly integrated into Donorbox CRM, Email Marketing (Beta) is packed with powerful features to help you fundraise smarter, manage and strengthen your donor relationships, and track the success of your campaigns.
Donorbox CRM’s pricing is dependent on the number of contacts you have. Explore our pricing here.
Learn more about Donorbox CRM and join the waitlist!
Mailchimp is another well-known platform for email marketing and automation, helping nonprofits generate content, manage audiences, and make data-driven decisions.
If you’re just starting out, you can use Mailchimp’s Free Plan, which allows you to add up to 500 contacts and send up to 1,000 emails monthly. You’ll need to upgrade and pay for additional contacts as your database expands.
It’s worth noting that the Free Plan no longer includes Mailchimp’s email scheduling feature, and customer support is limited to the first 30 days.
Due to the lack of email scheduling and support available with the Free Plan, your nonprofit may eventually need to upgrade or look for alternatives to Mailchimp, depending on your unique needs.
Currently comparing Mailchimp vs. Constant Contact for nonprofits? Consider doing a free 14-day trial of Mailchimp’s Standard Plan to better understand what it can offer your nonprofit.
ActiveCampaign offers email marketing, marketing and sales automation, and CRM functionality for small- to medium-sized organizations.
It also provides content creation capabilities for emails, landing pages, and forms, and analytics and reporting to leverage data for future campaign success.
One of the most attractive features of this platform is its drag-and-drop email builder that’s auto-saving and easy to use. Create stunning email campaigns that appeal to your supporters using more than 250 pre-built email templates.
ActiveCampaign also offers robust marketing automation for automating workflows and a built-in CRM designed to track donor interactions and tailor your outreach.
ActiveCampaign’s Starter Plan is priced at $15 a month for 1,000 email contacts. There’s also a free trial available. Learn more here.
HubSpot is one of the leading AI-powered platforms for inbound marketing, sales, and customer service. As a CRM platform, it helps nonprofits like yours track donor activity and plan your outreach, fundraising, and marketing efforts.
Its Marketing Hub allows you to develop workflows and email campaigns using the built-in email and social media marketing tools. Plus, customize email templates to align with your brand and boost credibility, and schedule automated email campaigns for targeting segmented donor lists.
HubSpot has several free tools available for up to two users, including 2,000 HubSpot-branded email sends per calendar month. For additional features and benefits, consider their Marketing Hub Starter plan, priced at $9 per user per month. Explore all their packages and pricing plans here.
Bonus resource: For a better overview of HubSpot’s features, check out our dedicated blog post.
Constant Contact is a trusted option for nonprofit email marketing, but it falls short when it comes to fundraising features.
With Donorbox CRM, you can create beautiful, targeted email campaigns and simultaneously keep fundraising, donor data, and communications all in one place.
Constant Contact, Mailchimp, ActiveCampaign, and HubSpot all integrate seamlessly with Donorbox via Zapier! Enjoy streamlined workflows and powerful fundraising tools.
Ready to take your donor outreach to the next level? Join the waitlist for Donorbox Email Marketing (Beta) today.
Constant Contact is not free for nonprofits. However, it does offer discounted rates when prepaying your account. Get 20% off the Standard Plan when prepaying your account for six months, or 30% when paying up front for 12 months.
Alternatives to Constant Contact’s email marketing tool for nonprofits include Donorbox Email Marketing (Beta), Mailchimp, ActiveCampaign, and HubSpot.
Subscribe to our e-newsletter to receive the latest blogs, news, and more in your inbox.
Jamy-Lee Holt